Generative Engine Optimization: How to Get Your Brand Cited in ChatGPT, Perplexity, and Google AI Overviews
Search behavior has shifted in a way that directly threatens brand visibility built over years of traditional SEO investment. When a potential customer asks ChatGPT, Perplexity, or Google’s AI Overview which project management tool to use, or which accounting software suits a small business, the AI doesn’t return a ranked list of ten blue links….
