Generative Engine Optimization: How to Optimize Your Content for AI Search in 2026
Search is no longer purely a list of blue links. Across Google’s AI Overviews, ChatGPT, Perplexity, and a growing ecosystem of AI-powered answer engines, a new discipline has emerged that every marketer needs to understand: Generative Engine Optimization (GEO). If your content isn’t structured to earn citations inside AI-generated responses, you risk becoming invisible to…