Generative Engine Optimization: How to Rank in AI Search
Generative Engine Optimization (GEO) is the practice of structuring content so AI systems like Google AI Overviews, ChatGPT, and Perplexity cite it in their generated responses. Research from Princeton University found that targeted GEO techniques can boost a brand’s visibility in AI-generated answers by 22 to 41 percent. Unlike traditional SEO, GEO is not about…